When composing an article for readers online there are some simple writing tips that could help you get the most out of your efforts.
Certain aspects of preparing an article to be read online differ from the more casual off-line approach to writing. Attention needs to be paid to the 'technical' and 'structural' elements involved in constructing an article for online readers.
Let's review 4 areas of preparation involved in online article writing and how it may differ from 'traditional' offline articles.
INTRIGUING HEADLINE
The headline should jump out at the reader and capture their interest to read further into the article. Whether you're using humor, shock, or appealing to the reader on some emotional level it needs to make the reader pause.
Online this can be a bit of a challenge due to the reader's ability in just a nano second to quickly click away. The challenge is compounded further by certain restrictions article directories have in place. Any wording deemed unfit or a misrepresentation of content will prevent your article from even being published online.
Headlines that often work online would take the direction of 'How to", "The Greatest", "The Easiest", or even a numbered list such as "5 Ways to".
DON'T USE MISLEADING HEADLINES
Using a headline that inaccurately reflects the article content just to capture attention generally won't work online. Browsers who open up an article are expecting to view information as indicated in the headline. When this doesn't happen they quickly, and sometimes irritably, click away. With access to so much information readers will leave without a second thought.
ONLINE ARTICLE FORMATTING
When submitting an article online it is recommended to include a resource box so readers can link back to your site if they choose. The number of words and links you use will face the scrutiny of both the directories and the readers. You'll need to be concise and convincing in order to get the reader to do what you want them to do.
Most articles will be accompanied by a short summary or abstract that again is monitored by directories. Your abstract is limited to just a few sentences in which you're convincing readers why they should read your article.
If you're submitting article to ezines or perhaps publishing them in a newsletter you'll need to pay attention to the number of characters you use per line. If not done correctly your composition will not appear in a uniformed orderly fashion on the internet.
KEYWORD USAGE
The use of keywords in every aspect of article writing from titles to the body of content down to the abstracts themselves is critical. If your work is not optimized correctly with keywords neither search engines nor readers will every be able to locate your article content.
Keyword placement, accuracy, frequency of and the manner in which they are used are closely monitored by search engines. Keywords are the beacons that attract and guide search engines to your article itself. If this task is not completed correctly your article exposure will suffer.
These writing tips we've discussed here should enable you to more effectively plan and prepare your articles for internet reading. The focus here is more on concise content delivery, formatting, and keyword use. This allows your article to be easily found and then viewed online. With the size of the audience the internet makes available to you these additional measures are more than worth it!
T.J. Philpott is an author and Internet entrepreneur based out of North Carolina. For more information on succeeding in affiliate marketing and to receive a free guide that demonstrates how to find both profitable markets and products, visit http://affiliatequickstart.com
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